Restaurants Menu
Designing menu is crucial, critical and creative. Presentation matters. The nicer you present the more customers will like. Following are some guide on designing menu:
Cover Page:
Customers put their eyes first on the cover page of the menu. It should be well designed that attract customers to open the full menu and order drink and food.
Bold:
Everyone wants an easy life. Restaurants can bold some of the drinks, starters, main courses on their so that the customers can easily choose and order them. Here, restaurants should bold the standard, satisfactory and reasonable pricy foods so that the foods become delicious on their tongue, full their tummy and reasonable for their pocket.
Photography:
Put some photographs of the food on the menu. The photos should be brilliant, often be taken by the professional cameraman.
Pound sign:
Our currency is Pound. So, the price mentioned on the menu is on pound. It is needless to put the pound (£) sign with the price. It is understandable that the value is on British Pound.
Food Ingredients:
Our country (UK) is a multi-cultured country and we so proud of it. Its interesting customers can have the food of any country on earth in the UK, especially in London and major cities. By the name of the food customers may not understand about the food. So, it is better to explain what ingredients the food has. It could also help in deciding what food to order, especially who has some religious beliefs.
Language:
Menu could be multi lingual. Restaurants may be focused particularly one specific lingual customers. Menu could be written in English and that language. It helps that group of customers to understand the food and placing an order.
Sections:
Menu should have drinks, starters, main course and desserts sections. It is wise to mention which foods are suitable for vegetarians (V), Halal (H), Kosher (K). If it is hot (Chilly) or not. Especially allergy information should be mentioned.
Deals:
Restaurants should have mentioned if there is any deal, set menu, Chef’s special, or buffet at a fixed price. These should be very clear with the items of food, days, time, price etc to avoid any confusion from customers’ side.
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